BRIEF RECEIVED · YOUR AGENCY · YOUR CITY · RECEIVED
Client
×
Your Agency
Proposal · Social media and content · 3 months

One concept.
Two lines.

One sentence on what the client gets, in their language. The concept line above should still make sense on the last page.

Duration3 months
PhasesAwareness · Community · Conversion
Every month20 videos + 4 graphics
ChannelsInstagram · TikTok · LinkedIn
9:41●●●
The hook goes here,
big and short
24.1K812
client.handle
Caption in the client's voice #tag
How this proposal works

Nine stops.
One plan.

Every page answers one question the client will ask before signing. The numbers on the right are live page references, never typed.

01The brief, as we heard it
02Where you stand today
03Your feed, today
04The big idea
05The plan, phase by phase
06How we measure it
07Who is making it
08The investment
09Next steps
What we heard

The brief,
as we heard it.

Before we plan a single post, here is the brief we are working from. Correct us anywhere and we re-tune.

BriefREF · CLIENT-2026-001
01ClientClient name, market@handle on Instagram, site.com
02ObjectiveThe outcome in their wordsAwareness, community, sales: say which comes first
03ChannelsInstagram · TikTok · LinkedIn
04Every month20 short-form videos + 4 graphics
05Duration3 months
06BudgetAs quoted on page
Where you stand

The product is
already big.

Lead with what they have already achieved. Every number below comes from research/facts.md with its source and date.

00M+

customers, as stated on their site

000K+

partners or projects, with the year

0.0

app store rating, from 00,000 ratings

No. 0

ranking, category and store

Sources: their site, press release, App Store (read DD Mon YYYY). Every page with numbers carries a source line like this.

@handle · read DD Mon YYYY

Beautiful brand.
Quiet feed.

00.0K

followers on the account we would run

00/12

of the last 12 posts are static designs

00days

longest gap between two posts this year

9:41●●●
client.handle
000posts
00.0Kfollowers
00following
Client Name
Their real bio, copied exactly
site.com
FollowMessage
Use a real screenshot or rebuild their grid from their real tiles.
The big idea

Make the client
the obvious one.

One idea the whole plan hangs on. If the client repeats one line from this proposal in their next meeting, it should be this one.

01

Feelings, not features

What people get from the product, shown on real faces.

9:41●●●
POV: the hook in
under two seconds
1.2M4,812
client.handle
A reference phone can carry data-href: it becomes a link in the PDF.
2.8M views
Three phases, one output

Ninety days,
phase by phase.

Each phase has one job, one way we measure it, and a clear handover to the next.

Month 1 · Phase 01

Awareness

Hooks built for reach. Big formats, fast cuts, the first 5,000 people.

We watch: views, reach, watch time
Month 2 · Phase 02

Community

Series people come back for. Faces, recurring names, comments answered.

We watch: followers, saves, comments
Month 3 · Phase 03

Conversion

Proof and offers. Every profile visit one tap from a booking.

We watch: link clicks, enquiries
Reported every week

Every stage,
measured.

Awareness

Views, reach, watch time

Engagement

Saves, shares, comments

Intent

Profile visits, link clicks

Conversion

Enquiries, downloads, bookings

Gauge positions are illustrative. Never print a KPI promise the client did not agree to.

Who we are · Your Agency

The team
behind the plan.

[One line on who does the work, in which languages, for which markets.]

00+

[a proof figure you can source]

00+

[a second sourced figure]

00+

[a third sourced figure]

00+

[or delete this row]

The investment

One month.
One price.

00,000[CUR]

per month, excluding tax. Write prices exactly as given, in one consistent currency style.

QuotationVALID 30 DAYS
01Content20 short-form videosConcepts, scripts, shoot, edit, captions
02Design4 graphics or motion pieces
03ManagementPosting, community, weekly report
04Not includedAd spend, paid creators, tax
Monthly total00,000 [CUR]
Client Your Agency
Next steps · ready when you are

Ready?
Say the word.

01Approve the plan and the quote
02Onboarding call: brand, access, calendar
03Kick-off: first scripts for your sign-off
[your website] · [your email] · [your phone]