Launch. Hope one version works.
Without a structured test, every change is a guess. You cannot isolate what moved the result or reliably repeat it.
Website case studies · 17 projects
Websites that turn attention into action.
Selected website work I led and delivered, as agency projects and independent builds.
9
Commerce experiences
8
Custom brand websites
A repeatable operating system
We replace luck with a repeatable test loop.
Test systematically. Keep the signal. Improve.
Each version is a hypothesis. I isolate the variable, read the signal, and feed the learning into the next round.
Kept
Cut
Cut
Kept
Cut
Kept
- 01Angle
- 02Test
- 03Formation
- 04Iteration
The collection
Seventeen builds.
Commerce stores and custom brand sites. Each one opens live where the client has launched it.
Shopify · Beauty
Maison Miqu
A clinical-luxury storefront that translates skincare science into a calm, guided buying ritual.
Brand-led art direction Custom Shopify system Product education flow
Private build, selected screens
Shopify · Fine jewelry
Zarvan
A bilingual, editorial commerce system rooted in Persian heritage and measurable sustainability.
English + Persian direction Modular Shopify sections Sustainability storytelling
Private build, selected screensCustom · Real estate
Amarah Residences
An immersive residential launch experience built to turn architectural vision into qualified interest.
Immersive art direction Project exploration Lead capture journey
Visit the live siteShopify · Luxury food
Saint Noir Caviar
A restrained, bilingual house of caviar, built with the precision and ceremony of the product itself.
Custom luxury theme English + Persian content Editorial commerce
Visit the live site
Custom · Real estate
Acacia Properties
A high-trust luxury property platform pairing cinematic listings with clear paths to developments, areas, and consultation.
Luxury property discovery Off-plan catalogue Consultation journey
Visit the live site
Custom · B2b agency
LinkedIn Media
A proof-led personal branding site that turns audience growth, case studies, and methodology into a focused strategy-call journey.
95K+ proof system Case-study architecture Conversion-led service flow
Visit the live site
Shopify · Electric mobility
Flight Risk
A high-energy electric mobility storefront combining lifestyle storytelling, technical reassurance, and a deep product catalogue.
Product-led commerce Editorial campaign media UAE retail experience
Visit the live siteShopify · Luxury accessories
HADORO
A fashion-first storefront for handcrafted phone cases, using split-screen campaign imagery to make rare materials feel immediate.
Luxury commerce Material-led merchandising GCC localization
Visit the live site
Custom · Personal brand
Mahdi Shafiei
A direct, authority-led platform organizing a founder’s proof, frameworks, workshops, ventures, and partnership paths.
Personal brand system Offer architecture Authority positioning
Visit the live site
Custom · Media agency
Tilt Media
A bold, deliberately loud agency site that packages a broad service mix into a clear, memorable new-business experience.
High-energy art direction Service architecture Lead generation
Visit the live site
Shopify · Wellness
Vitesante
A clean wellness storefront translating hydrogen-water science into an approachable daily ritual and focused product journey.
Science-led storytelling Wellness commerce Education + conversion
Visit the live site
Custom · Aerospace
Rasad Holding
A bold corporate platform that makes advanced stratospheric technology clear to partners, investors, and government stakeholders.
Industrial positioning Capability storytelling Partnership enquiry path
Visit the live site
Custom · Travel services
TLS Helper
A calm, guided service website that turns a complicated visa application process into clear steps, packages, and support.
Plain-language process Transparent packages Application-led conversion
Visit the live site
Commerce · Property technology
Rising Damp Control
A technical product and advisory experience that turns a complex moisture problem into a clear path to the right treatment, monitoring system, and purchase.
Solution-led product discovery Technical education Commerce + WhatsApp enquiry
Visit the live site
Custom · Real estate
Legacy Nest
A restrained real-estate platform that leads with long-term trust, then guides owners and investors into services, market insight, and conversation.
Trust-led positioning Property service architecture Consultation journey
Visit the live site
Commerce · Food & delivery
Tiramiss'u Bites
A playful dessert launch site that turns a compact menu and delivery-first offer into a distinctive, memorable brand experience.
Character-led art direction Delivery platform routing Mobile-first ordering
Visit the live site
Shopify · Food & beverage
TRSNA Foods
A richly branded food storefront that organizes regional flavors by taste and state while keeping product discovery and purchase simple.
Flavor-led merchandising Regional product discovery Commerce conversion
Visit the live siteHave a launch in mind?
Need a website like this?
I turn the offer, proof, and action you need into a focused website. Your website could be live within 48 hours once we agree the scope and have your content and access. Ecommerce stores and integrations are scoped separately.